PROFILE
BONIA group has a network of over 1000 sales outlets and 130 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman and the Kingdom of Saudi Arabia.

The Group, which is listed on the Main Market of Bursa Malaysia, is involved in manufacturing, marketing, retailing distribution of high-fashion branded leatherwear, footwear, men's apparel and accessories.

MISSION

-- Recognition --
To be recognized as an international luxury brand
with excellent customer satisfaction.
-- Resources --
To build, recognize and reward our valued human capital.
-- Responsibilities --
To provide sound return to stakeholders and fulfilling
community social responsibilities.

VISION 2015

-- Brand Value --
BONIA Group will have the most desirable brands in the fashion
industry which will be relevant to all generations.
-- Brand Visibility --
We will be well-established in 5 key countries and have
brand visibility in 30 other countries.
-- Billion Dollar Company --
We shall contribute to an annual Group turnover of RM1Billion
with at least 12% profit before tax.
-- Business Listing --
We shall have two more public-listed companies in the region.
-- Best Employer --
BONIA Group will be recognized in the regions as the
Preferred Employer and we shall create a workforce
of passion and accountability.

BRAND CONCEPT & IMAGE

Concept
Being a leader in the Asian leather fashion industry, BONIA provides a wide variety of high quality leather and fashion products through innovative merchandising and creative marketing activities.

Image
Classy
Glamorous
Contemporary
Elegant
Sophisticated
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